Search Engine Optimization
Optimize your website to be found by your customers
Our search engine optimization and search engine placement services are designed to raise your natural search engine ranking. We can help you secure top search engine ranking through a combination of both on-page and off-page seo techniques. We have blueprinted a winning internet marketing plan for natural search engine placement for many of the Internet's most successful companies.
The key to success on the Internet is: location, location, location. Search engine optimization is location. Helping your website move into the search engine’s top real estate is what our service does. Success lies in having your website attain top 10 rankings on the major search engines for your top keywords. Anyone can secure top 10 rankings for obscure, non-competitive keywords. Our programs are designed to secure ranking for your “money keywords”.
“Money keywords” are the keywords with the highest search volumes and the fiercest competition. To attain top search engine placement for “money keywords” takes a significant investment. When top 10 natural rankings are secured through a successful search engine optimization program, the return on investment is huge.
To attain search engine ranking for competitive keywords takes a combination of both on-page and off-page search engine optimization techniques.
Search engine optimization primer:
The steps we take to attain top search engine ranking "naturally" are as follows:
Keyword Research - Identify the top "keywords" that the client's target market is searching for on the Internet. Target these top "keywords" for consultant's search engine placement process. We recommend www.wordtracker.com for the most accurate research on search volume for your top keywords.
Analysis - Full analysis of the current site. Approximately 50 items are considered, analyzed and tested for search engine readiness to determine all items that should be done in the optimization process and make recommendations on needed adjustments.
Work out any design / navigational / structural issues that may be detrimental to the Client's site ranking.
On Page Search Engine Optimization - Aid in the design and implementation of search engine ready, keyword optimized titles, descriptions and keyword tags. Edit page headings based on keyword phrases. Incorporate keyword phrases further within existing text. Change navigation menu to incorporate text links. The important on page search engine optimization points are:
After you’ve done the done your keyword research, place your keywords in the meta keywords tag:
<META NAME="Keywords" content="search engine optimization, seo, sem, search engine marketing, search engine placement">
The meta keywords tag does not carry a lot of weight, but it is taken into consideration by some search engines.
The meta description tag is a must-do. The meta description carries at least a little weight in several search engines. An abstract of the meta description is often used by search engines in the search results pages.
<META NAME="Description" CONTENT="Professional search engine optimization by respected industry leader, Pringle Software Technologies.">
The Title Element
Of all the on page factors, the title element, casually referred to as the page title, carries the most weight.
<TITLE>Widgets - Wide Selection of Widgets at Wholesale Prices</TITLE>
Try to include your keywords along with a promotional blurb which gives the consumer to choose your site instead of the competition.
Using heading within the body copy of the page is not just a good search engine optimization practive; it also helps the reader anticipate the subject of the page (H1 tags) or the subject of the paragraph (h2 tags). The key here is to include your keywords within the headings:
Although it’s short and sweet, this heading won’t help you rank for the keyword “widgets”. A simple edit here and there can work wonders:
<H1>The History of Widgets</H1>
Bold & Italics
Although there is no definitive proof, it is widely believed that using your targeted keywords in bold text and in italics helps search engines to identify your page as most relevant to those search terms.
Off-Page Search Engine Optimization (Link Building) - Link popularity will continue to be an essential factor in top search engine rankings for the foreseeable future. We have developed a solid game plan to build link popularity for your website that will solve the link popularity puzzle and will raise your search engine rankings.
This strategy includes: submission of your website to all relevant directories and also contacting non-competing relevant websites that may offer a sponsorship opportunity.
Monitoring - Monitor ranking and indexing. Provide Client with monthly reports detailing ranking improvements on the targeted keywords and also tracking increases in traffic.
Maintenance - Make monthly adjustments to the previous efforts, as needed. The search engines are ever evolving, continued adjustments to previous search engine optimization techniques will continue to be necessary to stay a step ahead of your competition.